Letter
Money Monday
One money move for freelancers, every Monday.
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Recent letters
- Pricing
Raise your rates in January, tell clients now
The three-paragraph email, and when to send it.
Oct 28, 2026 · 5 min readRead: Raise your rates in January, tell clients now - Cash flow
The 30% buffer, explained
Why it isn’t 10, and how to get there in a year.
Oct 21, 2026 · 4 min readRead: The 30% buffer, explained - Pricing
Day rates are a trap
Price the outcome. Here is the maths.
Oct 14, 2026 · 6 min readRead: Day rates are a trap
About
I ran finance at a design agency for nine years and watched brilliant freelancers undercharge.
Now I teach the systems I used there, in plain language: your real costs, a buffer that holds and a salary you pay yourself every month.
Kind words
“I raised my day rate 40% the week after our session. Every client stayed.”
NadiaIllustrator
“Our studio finally pays us a salary. Six weeks, start to finish.”
Leo and SamStudio Ferro
“Clear, kind and completely without jargon.”
PriyaCopywriter